Dhak Dhak, Groan

Apparently Hero Honda sold another bajillion bikes and made record amounts of cash, bucking industry trends, recession, yada yada ..

But having loads of cash and throwing it by the gunny sackful at an ad agency gets you this ..








Wow! S-P-E-C-I-A-L E-F-F-E-C-T-S!

But Seriously, Wtf!

Hrithik Roshan is not in any way Moses ... and the SFX looks like those leftover reels from the Shaktimaan editing floor found a new home.

And yes, adding huge amounts plastic cladding to a piddling 150cc engine is like stuffing your underwear with a sock. Looks very impressive but when needed the most, you come up short.

Maybe they should stop making ads altogether. We all know people will still be buying a 'Passion++ Pro+++' a hundred years from now and it will still be a best seller. So why bother. Save that cash, add it to the balance sheet. But yes, deduct Rs. 15 for a shave, for Mr. Roshan.

Fade to Black

You were there..
For every joyous kilometer and those tearful miles;
When I was reaching across light years in my loneliness;
When I wished that uno momento would last forever;
When tomorrow couldn't come fast enough;
When today was too good to end;
When a smile needed no reasons;
When sadness existed only for incentive;
When I didn't want to go;
When I was running from my demons;
When the silence meant more than Shakespeare's works;
When four words of French were enough;
When the wind whispered to me;
When Metallica boomed in my ears;
Highways and small lanes;
Aimless drives and road trips;
Boy-racer and Chauffeur;
Six a.m. and Midnight;
The good with the bad..
Thank You..

While we have our separate paths to take here;
And destiny might not let them cross like before;
All I want to do is stare;
Stare wistfully into the rearview;
'Cause the best times lie behind;

Gone Forever.