Dhak Dhak, Groan

Apparently Hero Honda sold another bajillion bikes and made record amounts of cash, bucking industry trends, recession, yada yada ..

But having loads of cash and throwing it by the gunny sackful at an ad agency gets you this ..

Wow! S-P-E-C-I-A-L E-F-F-E-C-T-S!

But Seriously, Wtf!

Hrithik Roshan is not in any way Moses ... and the SFX looks like those leftover reels from the Shaktimaan editing floor found a new home.

And yes, adding huge amounts plastic cladding to a piddling 150cc engine is like stuffing your underwear with a sock. Looks very impressive but when needed the most, you come up short.

Maybe they should stop making ads altogether. We all know people will still be buying a 'Passion++ Pro+++' a hundred years from now and it will still be a best seller. So why bother. Save that cash, add it to the balance sheet. But yes, deduct Rs. 15 for a shave, for Mr. Roshan.


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