I don't get it.

What are they trying to say?

That Airtel is a company that will give up something it has been pursuing for 15-20 years for something that just flashed past? Just like that. Especially when it is so close to fulfilment.

Or that long term customers mean nothing to them?

Does it want viewers to identify with a dude who doggedly pursues his childhood sweetheart only to be distracted at the last moment by a girl with longer hair and larger assets?

Or does the 'Dil Titli Sa' mean that as customers, you will get momentary attention but when you really run into problems, they will have flitted over to the next guy - the one with the fatter wallet - and you will be left holding a dead connection and empty assurances.

How does that tie in to the whole MPEG4 deal? And maybe if his old MPEG2 box was looking so blurry, he should have gotten his eyes checked. Or wiped the condensation from his TV. Or gone easy on the Tequila. Because video codecs don't introduce Gaussian Blur.

Maybe its because I just watched the last episode of the first season of Mad Men ... and the Carousel message really hit me. So much so that I watched it five times after that.

But this sucks. Just having pretty faces and a pretty voice does not make up for lack of an underlying message.


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