Dear Toilet Cleaner Manufacturers,
You really spare no expense or creativity to come up with some of the best advertisements on Indian television. I mean, showing before and after shots of a (once) dirty toilet is sheer genius. Then there are those with your host visiting said dirty toilet's home with camera crew and getting reactions from satisfied customers. That is sheer genius with a cherry on top.
But hear me out here. How about not playing those ads on prime time TV, say between 8pm-10pm, because, you know, most people have dinner during that time. I don't know about you, but the sight of a dirty loo just as I am about to shove the next tasty morsel into my mouth unnerves me a bit. I mean, I know where all that rajma is going to end up eventually, but I'd rather not think about it right now.
How many customers do you think you gain by this? I certainly will never even consider picking up your product when I am in the market. You spoil my dinner, I don't buy your stuff. Simple.
So here's an idea. Pull those ads. Instead allocate that budget to 'adopting' the toilets on the Railway Station, Bus Stand, etc. Feel free to display your wares, slap your posters all over the place. But keep them as clean as the 'after' pictures in your ads. That would create a positive impression and people would appreciate it. And next time I go to the store, I would remember to buy your brand.
Sincerely,
You really spare no expense or creativity to come up with some of the best advertisements on Indian television. I mean, showing before and after shots of a (once) dirty toilet is sheer genius. Then there are those with your host visiting said dirty toilet's home with camera crew and getting reactions from satisfied customers. That is sheer genius with a cherry on top.
But hear me out here. How about not playing those ads on prime time TV, say between 8pm-10pm, because, you know, most people have dinner during that time. I don't know about you, but the sight of a dirty loo just as I am about to shove the next tasty morsel into my mouth unnerves me a bit. I mean, I know where all that rajma is going to end up eventually, but I'd rather not think about it right now.
How many customers do you think you gain by this? I certainly will never even consider picking up your product when I am in the market. You spoil my dinner, I don't buy your stuff. Simple.
So here's an idea. Pull those ads. Instead allocate that budget to 'adopting' the toilets on the Railway Station, Bus Stand, etc. Feel free to display your wares, slap your posters all over the place. But keep them as clean as the 'after' pictures in your ads. That would create a positive impression and people would appreciate it. And next time I go to the store, I would remember to buy your brand.
Sincerely,